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SCOTTSDALE, AZ – John Abaté International achieved record results at the ITA World Expo 2003 in Nashville, TN last November. Introducing new products for the 2004 tanning season, JA encouraged trade-show attendees to sample its new Natural™ line’s products, Reveal™ and Venus™, as well as the new product in the JA Solarium™ line, Silké™ — little sister to last year’s bestseller, Babié™. In addition, reformulations of Titanium™ and Melaplus™, featuring new and improved fragrances, won widespread praise from salon owners. Besides offering an array of show specials at its booth, JA transformed its contingent of Atlanta Falcons and Miami Dolphins Cheerleaders into customer-service representatives. “The girls have first-hand knowledge of our products. I felt the young ladies could represent our company with the poise and enthusiasm that we want to demonstrate to salon owners,” stated John Abaté, company founder, CEO, and President. When the girls took the floor on Saturday, sales at the booth more than doubled. On Sunday, JA completely ran out of its products, a first-time accomplishment in the company’s trade-show history. CEO Abaté commented, “The Cheerleaders exceeded our expectations in terms of their ability to explain and market our products. They are familiar with our commitment to quality skincare and premium natural ingredients in everything we manufacture, and what impressed us even more was their ability to communicate that information to both new salon owners and industry veterans. The numbers really tell the story!” American Sun
Systems GREENSBORO, NC – To reinforce a continued focus on equipment sales and support, American Sun Systems recently promoted Chip Campbell to the position of Equipment Sales Manager. While the company currently handles the states of NC, VA, WV, MD, DE, and D.C. as the exclusive supplier of SunDash, Ergoline and Soltron equipment, they have recently been awarded the regions of central and eastern Tennessee. Satellite offices have, therefore, been strategically established to handle anticipated growth. Trace Alford, a veteran of American Sun Systems, has relocated to Hagerstown, MD. New to the sales team will be George Green in Richmond, VA; Kent Jones in Knoxville, TN; Scott Dunlap and Toby Rennie (industry veterans) in Nashville, TN. Committed to having the best distribution force possible, American
Sun Systems The efforts of these team members are Get on TV with Designer Skin! TEMPE, AZ – Designer Skin is offering salon operators the opportunity
to customize a professional TV commercial advertising their salon,
as well as Designer Skin products, with a program designed to forego
hefty production costs and head right for exposure. Contact Designer Skin at 877.756.3337 for details. Sun Capsule
Announces PEABODY, MA – At the finale of their Million Dollar Sweepstakes at the ITA World Expo in Nashville, Sun Capsule held the drawing for the Grand Prize of a custom-designed, 8-Minute, 220W Sun Capsule VHR/HP. Assisted by Megan Stepp of Wolff System Technology Corp., Sun Capsule CEO Gene Charette drew the name of James Fortese of Hawaiian Tan in Hagerstown, MD. “I am very excited about winning this exclusive stand-up and cannot wait to show it off in my salon,” commented Mr. Fortese upon receiving the good news. “I am extremely grateful to Sun Capsule for this gorgeous machine and am looking forward to advertising it in my salon as the busy season approaches this February.” The Million Dollar Sweepstakes had almost 2,000 entrants and was used to promote Sun Capsule’s new Interactive Design Center website which allows salon owners to design the look of their own Sun Capsule. The site can be viewed at www.suncapsule.com More information is available by calling 800.272.8267 Sun Ergoline Contest Winners Ecstatic JONESBORO, AR – Sun Ergoline has announced the contest winners of a brand new Ergoline Evolution 600 Turbo Power and Sundash Competition 232G at the 2003 ITA World Expo in Nashville. While most tradeshow attendees grab all the freebies they can, Paige Heatherly of Sunseekers in Fletcher, NC and Charlie Walker of Charlie’s Sno-Ball & Seasonal Tanning in Kilgore, TX left the show with brand new Sun Ergoline tanning beds. “Sun Ergoline displayed its new equipment at the ITA Expo and to show our appreciation for people admiring our line of products, we decided to give away two brand new tanning beds – one from our Ergoline series and one from our Sundash series,” said Mike Aponas, Vice President of Sales at Sun Ergoline, Inc. “We are very happy that these two lucky winners will each receive first-class tanning beds that they can use to impress their customers and generate sales. Any salon owner should feel proud to feature Sun Ergoline beds in their salon and any customer should feel pampered to tan in one.” “It’s exciting to have won such an amazing bed at the ITA World Expo,” said Paige Heatherly, winner of the Ergoline Evolution 600 and owner of SunSeekers in Fletcher, North Carolina. “As a new salon owner, getting top-of-the-line equipment is crucial, but often difficult to obtain. The Ergoline Evolution 600 will certainly help to get my salon off to a great start! Thank you, Sun Ergoline!” “I’ve been needing a new tanning bed. We strive to make every customer that comes to our store feel like they’re a part of the family,” said Charlie Walker, winner of the Sundash 232G and owner of Charlie’s Sno-Ball & Seasonal Tanning. “When they drew my name out of the bin it was so hard to believe that I had won. All I could think of is ‘WOW!’ and I’m still excited and shocked.” Salon Support
The company also announced the recent promotion of Landon Dees to Sales Supervisor. “Since starting his career with us in 2002 as an account representative, Landon has exhibited outstanding leadership, integrity and commitment to his customers and co-workers,” stated Jane Ford, Salon Support co-owner. A recent newlywed, Landon and his wife expect their first child in June. In preparation for the new season, Salon Support’s website has been updated; visit www.salonsupport.com for the latest information. The company is also proud to introduce their 2004 Product Guide. The company is celebrating 10 years in the tanning industry with their new theme “Together We Can,” and looks forward to making 2004 an exciting and profitable year for their salon customers. Light Emission Technologies Launches New Website WEST HAVEN, CT – Fluorescent and high-pressure tanning lamp manufacturer, Light Emission Technologies, is pleased to announce the advent of their new website. The site will feature company news, downloadable product catalogs, and an archive of the “Dan’s Tans” technical column featured in Island Sun Times magazine. Visit the new website at www.lightemissionusa.com. For further information about Light Emission Technologies, call 866.896.5538 toll free, or email sales@lightemissionusa.com Top Swimmer, Proud Father
At an early age, Kaylan Gayheart is showing a strong talent for
swimming, particularly the sport of distance swimming. She practices
five days a week, and competes in tournaments almost every weekend.
“This kind of competition is very serious,” Steve commented. “It’s
like running a marathon, except they have to swim five miles at
a time, or more.” As a result of her dedication, the 13-year-old
Virginia native is ranked 16th in the nation for the sport, and
her accomplishments have made her an Olympic hopeful. “Bring A Can, Get A Tan” CHICAGO, IL – Ultimate Exposure customers got free tans while helping feed the hungry during the “Bring A Can, Get A Tan” holiday food drive, co-sponsored by Ultimate Exposure Tanning Centers and B96.3-FM. According to the Greater Chicago Food Depository, customers donated 6100 pounds of food during the two-week drive in November. Krista Wolz, Food Drive Coordinator for the depository, said the
results were “awesome” and ranked among the top food drives of
the holiday season. Based on total food and monetary contributions, the food drive will provide more than 5,430 meals for hungry people in the Chicago area. Ultimate Exposure’s President Don Hirsch, recognized the efforts
of everyone who participated in the drive. “I want to personally
thank B96 for promoting the drive, and the wonderful response from
our employees and customers in making this such a huge success.
We look forward to an even bigger turnout next year!”
SCOTTSDALE, AZ – John Abaté International’s Tara Diamond had her “big break” on national TV, and she loved every minute of it. As product educator-trainer for the lotion company, Tara travels to salons across the country to offer training and sales knowledge to tanning professionals. Her glowing tan, warm smile and sparkling blue eyes are also a popular attraction at the JA booth during tanning industry trade events. Now, the ambitious New Jersey native has landed herself appearances on not one, but two nationally televised dating shows. Tara was chosen to appear on recent episodes of two popular dating shows – “Blind Date” and “Cupid” – after filling out a form to enter online. “It came onto my screen as a pop-up ad, and I filled it out and didn’t think anything more about it until I got a call from the casting agency,” Tara said. “I was completely shocked when they asked me to come to Los Angeles for the taping.” The first program operates very much the way it sounds – a coupleis set up on a blind date, and a camera crew follows them around for the entire evening. On the show, Tara can be seen enjoying trapeze lessons and Broadway dance training with her date, Jon. The episode will air this month. Her appearance on the season finale of “Cupid” was briefer – she was one of 10 young women who went out on a group date with 10 of the gentlemen eliminated from the TV show “Bachelors.” While neither of her dates ended up in a “love connection,” Tara says she enjoyed both experiences. “I love working at JA so much, so this is just something for me to pursue during the off-peak months when we’re not as busy,” she commented. Stay Tan Ready to Train MARIETTA, GA – Stay Tan, Inc. is pleased to announce the recent completion of Smart Tan’s Train the Trainer Program by its salon consultant, Courtney Mulliniks. This accreditation enables Ms. Mulliniks to facilitate and certify salon staff for The International Smart Tan Network Basic Certification. Stay Tan will offer certification classes to salon professionals in the southeastern U.S. On-site salon training will also be available upon request based on minimal requirements. A Basic Certification course will be offered, free of charge,
in conjunction with Stay Tan’s 2004 Product Seminar to be held
on February 2, 2004 in Marietta, GA. To register for this seminar,
or for more information, call 800.STAY.TAN. |
FORT WORTH, TX – Tanning distributor Salon Support hosted their
annual Open House last November, attended by over 300 of their
local customers. Tony and Jane Ford, owners of Salon Support, hosted
the event to thank their customers and kick off the new season
and new 2004 tanning products. 
ST. PETERSBURG, FL – At 13 years old, Kaylan Gayheart is ranked
16th in the nation for distance swimming. Needless to say, her
father Steve Gayheart, owner of lotion maker Biddiscombe Labs,
is very proud. 
Lights, Camera,
Action!