About 200 salon professionals from Illinois, Indiana, Michigan and Wisconsin
attended Tanning Supply Outlet’s most recent symposium. Smart Tan Basic
Certification was offered on the first day of the event. Karen Miskimins,
TSO Corporate Training Manager, and Wendy Gagnon, TSO Senior Corporate
Training Specialist, who are both Smart Tan Certified Instructors, conducted
the training. Forty salon professionals took part in the class, and the
Selling Skills Workshop, which was also offered that day.
The second day featured presentations by the sponsoring manufacturers,
which provided attendees with valuable information about new products,
as well as ways salon pros can market them in their stores. Tanning Supply
Outlet also set up California Tan Sunless’ new AutoBronzer Spray Tanning
Tower at the event, which was a popular attraction – about 75 attendees
tanned in the unit.
Rose Rauch, owner of Bare Image in Fort Wayne, IN, packed two of her employees
in the car and hit the road for four hours to attend the event. “We’ve
attended several Tanning Supply Outlet events in the past and we always
enjoy them,” Rose commented. “We especially enjoy the Smart Tan certification
– it’s a great refresher for everyone at the salon, including myself,
and it’s also very motivational. We had a great time.”
Frank Palmieri, owner of Tan Tan Tan in Algonquin, IL, who attended the
event with his wife, Grace, enjoyed everything the show had to offer.
“This was our first time attending a Tanning Supply Outlet event, and
we really enjoyed it,” he said. “The seminars were very helpful because
it gave us the chance to have some firsthand experience with many of the
new products for this season. Everyone at Tanning Supply Outlet was also
very helpful, and it was nice to meet the people we’ve been speaking with
on the phone for the past two years.”
Seven lucky attendees were awarded a $250 gift certificate, donated by
the manufacturers, and every salon owner received a gift bag filled with
product samples and prizes donated by the manufacturers and Tanning Supply
Outlet.
“This year’s event was extremely successful because we were able to showcase
Tanning Supply Outlet’s points of difference from other distributors,”
said Don Hirsch, TSO President/Owner. “The goal of the Tanning Supply
Outlet Expo is to use our knowledge and experience, combined with that
of the manufacturers, to educate and train salon pros, enabling them to
increase the profitability of their businesses by allowing prospective
clients to meet with our sales reps, and give the manufacturers center
stage to showcase their product lines. I look forward to our events each
year!”
Tanning Supply Outlet has been hosting symposium events for the past 15
years. The recent show in Arlington Heights, IL was the distribution company’s
fourth such event for 2006.
