by John P. Ribner
Popular, economical and easy to use – there’s no reason why tanning pros can’t boost their revenue with “the ultimate luxury” – body wraps by The Set-N-Me-Free Aloe Vera Company.

The Set-N-Me-Free Aloe Vera Company specializes in making top-quality body wrap products that it markets to the indoor tanning industry. These wraps feature cotton linens soaked in a toxin-cleansing and penetrating aloe-herb solution; according to the company, the solution contains highly active concentrates that tone and tighten the skin and boost cellular activity in deeper tissue layers to restore elasticity and firmness. An entire body wrap treatment takes about 70 minutes, during which the client lounges comfortably for 45 minutes and enjoys aromatherapeutic benefits.

The secret to the treatment’s effectiveness is the aloe vera the company uses. “The aloe vera we use is enzyme-active, which means it has not been heated, cooked or pasteurized to kill the enzymes in it,” explained Jan Heinrich, Set-N-Me-Free Managing Director. “These enzymes allow the mixture to penetrate through the protein walls of the fat cells, moving toxins into the lymphatic system where they can then be flushed away. The result is body detoxification from which clients experience inch loss.”

Jan says learning the Set-N-Me-Free body wrap system is easy. “On average, it takes about six practice treatments for the average salon pro to learn to do the system correctly,” she said. “To help simplify the process, we provide a video training program for our products and a toll-free number for questions.” Getting started in the Set-N-Me-Free system costs about $1,000. “It’s very easy to turn that into about $10,000, and most salons are re-ordering within about three weeks,” Jan added. The company also offers several other add-on products such as its Lavender Spa Bath and Facial-Neck Wrap, as well as others that help treat under arm sag, muscle pain, sore feet, stiff joints and more.

These products and services can attract a different clientele to a tanning salon, according to Jan. “It could attract clients who might not currently tan indoors,” she said. “When a client comes to the salon weekly for body wraps, it’s very easy to interest them in tanning, as well. Likewise, many current tanners might also be interested in body wraps.” Jan says that during some research, she discovered the company’s tanning and beauty salon accounts report that, on average, 73 percent of all clients who experience the body wrap return to purchase a series of the treatments.
The company started as a salon in 1980, and its body wrap services soon became extremely popular, representing about 50 percent of its revenue. Selling the products first to chiropractors and massage therapists, the company soon branched out into beauty and tanning salons. All of Set-N-Me-Free’s products are manufactured at the company’s 13,000 square-foot manufacturing facilities in Portland, OR.