Australian Gold’s Medical Concept Solutions is a line of four, high-end skincare products. It represents a breakthrough in skincare formula design because the lotion giant pulled out the “big guns” to make it – a plastic surgeon, dermatologist, pharmacist and biochemist were contracted to help with its formulation and design. “We were looking at the skin from a biological frame of mind instead of a cosmetic one, so these products represent true medical pathways,” explained Susan Phemster, AG/SB Brand Manager of Indoor Tanning Lotions. “People who tan are conscious about their appearance, and they want their skin to look and feel its best, which in turn improves their tanning results. These products are designed to fill that niche.”

Currently, there are four products in Australian Gold’s Medical Concept Solutions line: Renovatox anti-wrinkle system contains Argireline®, which is proven to reduce the appearance of fine lines and wrinkles. Continuing in the eye care mold is Advanced Plus Eye Therapy. The third product is Hyaluronic Serum moisturizer, which the company describes as “the ultimate moisturizer.” And last but not least is CelluTen Cream, which protects against free radical damage. “All the products contain proven medical technology, as well as medical-grade active ingredients that truly benefit the skin,” Phemster explained. “Their real anti-aging qualities make them appeal to a wide variety of clients, and we plan to add to the line in the future.”

Australian Gold’s Medical Concept Solutions line is high-end priced, there’s no question about that. The suggested retail price for each of the products ranges from $70-$94, and given the price range, the company is willing to help salon pros market and sell them successfully. “We offer a free, five-minute video that explains each of the products’ benefits and applications,” Phemster said. “It’s consumer oriented and designed to develop interest in the products, which naturally opens the door for questions and sales opportunities. Our educators offer product training, and we encourage our salon clients to contact us if they have questions or need advice. And, sample packs of the products attached to information cards also are available to salons for $2-$3.50.”

Every salon pro is concerned about product theft, and AG’s Medical Concept Solutions is no exception. The company offers a locked acrylic display for its skincare line, which costs about $18. Salons wanting to really showcase this exclusive skincare line are encouraged to purchase the company’s high-end mirrored display, which sets the products off in various steps.

Salon pros interested in selling Australian Gold’s Medical Concept Solutions line, or who would like the free in-store product video, are encouraged to contact any authorized Australian Gold distributor. Complete product details can be viewed at www.australiangold.com.