Keyword:
Networking

The key to running a successful small business often lies in the networking abilities of its owners and managers. However, today’s small business owners are often too busy to devote adequate time to networking, losing out on valuable growth opportunities in the process. With owners so involved in the time-intensive day-to-day operations of their salons, the indoor tanning industry is no stranger to this predicament.

Following discussions with members at various industry events, including the 2005 Tanning World Expo, the Indoor Tanning Association set out to find a solution that would allow the owners to network with each other and with suppliers in a time and cost-effective manner. The 2006 ITA Leadership Council, to be held in Las Vegas June 20-23, is the solution – a state of the art conference that provides three days of focused, sales-driven networking opportunities in a flexible and fun atmosphere.

Held at the luxurious Green Valley Ranch Resort & Spa, the Leadership Council promises to provide the perfect complement to the product-focused atmosphere of the Tanning World Expo with an emphasis on personal and business relationships. Extensive networking opportunities, including the innovative Speed Business Networking program, will give participants increased one-on-one face time with suppliers and other owners, saving time and money in the long-term. The event will also feature educational sessions focusing on industry issues and financial growth processes. The location and flexible schedule ensures that attendees will have the freedom to work, network and play as they see fit.

New Concept: Speed Business Networking
Speed Business Networking allows owners to focus on their needs and concerns in advance of the show through a pre-registration process allowing for networking time during the gathering to be spent solely meeting those current and potential suppliers with whom face time is most crucial. Meeting with these pre-qualified suppliers in structured, ten-minute sessions, owners will be able to establish immediately whether further discussion is warranted. In such cases, additional meeting, networking and social opportunities will be readily available throughout the Council. “I am proud the ITA is hosting a conference where key industry players will converge to learn, network and have fun,” says Dan Humiston, ITA President.

Throughout the 2006 ITA Leadership Council, there will be opportunities to learn from industry leaders. With an emphasis on issues facing ITA members daily, these educational opportunities will present valuable information and lead to exciting discussions with fellow ITA members. From an interactive panel discussion on issues affecting the industry, to a program aimed at owners seeking to raise capital, these sessions will give owners the tools and information they need to grow their businesses. Additional sessions will discuss important issues affecting the industry, including Federal Trade Commission issues on supporting health and wellness claims and the medical and scientific industries’ views on the health benefits of sunlight and UV exposure.

Leadership Council attendees will enjoy the Green Valley Ranch, located just minutes from Las Vegas strip and featuring manicured lawns and trees, separate private cabanas and infinity-edge dipping pools. An expansive spa offers a retreat from the stresses of the everyday world, while the intimate, European-style casinos provide the action you expect from one of Vegas’ leading resorts. The guest rooms combine luxury with modern amenities.

The 2006 ITA Leadership Council is limited to ITA members, although non-members can join the association when they register for the event. For more information or to register, visit www.theita.com or contact the ITA at 800.805.3976.