Brandon Cardinal, Vice President of Sales at Pro Tan, Inc. is swamped! His desk is covered with photos and entry forms sent in by tanners who want to know if they have the industry’s hottest legs. Pro Tan’s Hot Legs contest, which showcases the company’s Legs Have It and ‘Hot’ Legs Have It leg-tanning specialty lotions, is an exclusive with Island Sun Times.

Although it’s turned his desk into a pile of papers and photos, Brandon is excited about the response the Hot Legs contest has generated. “This contest was designed for the salon owners and their clients, and it’s really great to see so many participating in it,” he commented. “Even though the deadline is the end of May, salon owners still have time to get pictures of their tanners’ legs to us – just grab a digital camera, take some photos of your tanners’ gorgeous, tanned legs and e-mail them to us with a completed entry form. It’s that simple.”

The Hot Legs contest was designed to promote Pro Tan’s special leg-tanning products while also helping salon pros sell more lotions. The first 100 salons to enter a tanner will receive a free counter display filled with more than $200 in Legs Have It products, and participating tanners get a free “Got Legs” T-shirt, valued at $24. The top three tanners, (and their smokin’ hot legs, of course!) and salon photos will appear in a Pro Tan advertisement in Island Sun Times.

Jody Bargeloh is one salon pro who got very involved in Pro Tan’s Hot Legs contest. After reading an article in IST announcing the Hot Legs contest, Jody – who owns and operates Paradise Cove Tanning Salon in Parkersburg, WV – tore the contest announcement out of IST and advertised it in her salon. “Many of our tanners started asking us to take their pictures and enter them, so we started posting the pictures we’ve taken on a door in the salon, which we now call the ‘Door of Fame,’” Jody laughed. “People got excited about it, and three of our tanners and three employees entered. It was so much fun, I ended up entering, as well.”

Jody added that getting involved in the Hot Legs contest has boosted sales of Legs Have It and Hot Legs Have It at her salon. “We received the counter display with all the lotion samples, and we sold out of them right away!” she exclaimed. “We ordered some more of the product, and it’s been selling very steadily. Many of our tanners want to know how to improve tanning results on their legs, which is why we sell Pro Tan’s leg-tanning lotions. They really are the best for developing hot legs!”

Pro Tan’s Hot Legs contest runs until the end of May, so there’s still time to get your photos in. The winners will be announced in the July issue of IST, so if you have some tanners with beautifully bronzed, hot legs, get them to pose for a photo and enter the contest soon! For all contest rules and entry details, simply visit www.legshaveit.com.