Dear Readers:
I just finished reading the article circulating the country
on the AP News wire – “Scientists Say Sunshine May Prevent Cancer.” If you
missed it in your local Sunday paper on May 22, you can read it HERE IN
IST on page 23 (News Extra). The data cited in the article in support of
vitamin D’s anti-cancer benefits has the American Cancer Society reviewing
its current sun protection guidelines. All I can say is WOW!
We also have another “wow” story this month: “The Art of Lotion Design”
by John Ribner. He talked with 16 companies about their unique lotion-making
processes. Those of us who started out in this industry back in the early
‘80s would never have dreamed of making big money on tanning lotions (at
an average per bottle price of $8); with products now in the market at the
$90 range, they are serious contributors to our bottom lines. As you read
the individual stories, you will see that a great deal of planning and creativity
goes into these moneymakers. Great job, Ribby.
One company selling a lot of lotion is CTS-Complete Tanning Source, a distributor
out of Farmington Hills, MI. This month’s Industry Closeup profiles Frank
Hutton, their VP of Sales, who brought a wealth of big-business experience
to CTS a few years ago. He’s a good friend of mine, and I think you’ll enjoy
his story.
Of course we’ve got another exciting exclusive for you this month: California
Tan Sunless’ “Golden Opportunity” Instant Game will give away $56,000 in
prizes over the summer, including the grand prize – the new AutoBronzer
Spray Tanning Towers. It’s going to be very cool! And, another industry
FIRST! Look for your instant game tickets starting in July…ONLY in IST.
Thanks for reading –
Sincerely,
Vince Lorraine
