Due by October 14TH, 2007

 

 

1. In what state is your salon located?

 

2. How many tanning units does your salon have?
Low-pressure Sunbed

Stand-up

High-pressure Sunbed

Stand-up

VHR Sunbed

Stand-up

Sunless/Airbrush
 
 

3. What is the total square footage of your salon?

 

4. How long has this salon been in business?

 
5. What was your total number of tanning sessions used in the first six months of 2006?
 
6. What were your gross sales for the first six months of 2006?
 
7. What was your total number of tanning sessions used in the first six months of 2007?
 
8. What were your gross sales for the first six months of 2007?
 
9. In terms of gross sales, number the months (1-6) in order of highest sales.
January
February

March
April
May
June

 
10. What were your gross sales percentages for the first six months of 2006?
Lotions: %
UV Tanning: %
Sunless: %
Other: %
 

11. What were your gross sales percentages for the first six months of 2007?
Lotions: %
UV Tanning: %
Sunless: %
Other: %
 
12. What percentage of gross sales did you spend on marketing (first 6mo. 2007)?

 
13. What marketing method is most effective for you?
TV, Radio, Newspaper, Yellow Pages, Billboards, Direct Mail, Coupon Mailers
 
14. Have you utilized any co-op advertising money in 2007? yes/no
 
15. During your peak month this year, how many tanners did you service per day, on average?
15a. Was this number up or down from 2006?
 
16. How many EFT customers do you currently have?
16a. Is this number up or down from 2006?
 
 
17. If business activity at your salon was up or down this season from 2006, to what do you attribute the difference?
 
18. Did any tanning salons near you go out of business in 2007? yes/no
18a. If so, how many?
18b. If yes, did activity increase at your salon? yes/no
 
19. Did any tanning salons open near yours in 2007?
19a. If yes, were those salons: Large franchises, small opperator-owned, or both
 
20. Have you completed salon operator certification?
20a. If Yes, how did you get certified? (Internet, Distributor Event, ITA World Expo, or Other)
 
21. What is the biggest problem currently facing your salon?
 
22. What is the biggest problem facing our industry as a whole?
 
23. Do you have plans for expansion in the next year? Yes/No
In the next 3 years? Yes/no
 

We appreciate your support of Island Sun Times,
and your participation in this survey.

 

Back to Island Sun Times

 

 

Season In Review
2007

 

 

 

 

 

Fax: 810.230.1115 • Web: www.islandsuntimes.com • 5152 Commerce Rd., Flint, MI 48507

Island Sun Times wants to know: How did you do in 2006? Here you’ll find basic questions about your business activity between January and June 2006. Much of this information you already know, and the rest can easily be obtained from your June 30 financial statement or your computer sales reports. Please answer the questions – it will only take a few minutes – and fax the results back to us before Wednesday, October 11th. You can also log onto IST’s website, complete the survey and e-mail the results to us. It can’t be any easier than that! We will compile the data you’ve provided and publish an analysis in our November issue.

This is a private survey, IST will not publish your salon’s name or release this information to anyone!
 NOTE: If you operate multiple locations, please copy and complete a separate survey for each salon.